The laws are already there. If you care about this and have some free time you may try to make a complain to the Irish data protection commission. I'm not sure

The laws are already there. If you care about this and have some free time you may try to make a complain to the Irish data protection commission. I'm not sure if it's infringing though. If Apple says that they do not collect personal data and that the information is thrown away and this is done for a legitimate business purpose or for the customers (i.e. protecting customers), it may well be fine according to the GDPR.