3 ms·
Can't tell if you're joking, but I think this is backwards?
by nickelcitymario 6y ago
Can't tell if you're joking, but I think this is backwards?
- dariusj18 6y agoI don't think it's backwards, though the term businessman might be swapped for something better.
- nickelcitymario 6y agoI'm 99% sure the whole drill bit vs. holes analogy was created by a marketer. I could very well be wrong, but I've read it in countless marketing and copywriting books. It's basically selling the benefit instead of the feature, which is what any half-decent marketer brings to the table. That's basically my simple idea of at least half of what I do as a marketer. I'm curious though, and I don't mean this in a confrontational way at all. Why do you think marketers sell the bit vs the hole?