For all the talk about one beating the other search and display ads are completely different channels and Google has never been particularly strong in display a

For all the talk about one beating the other search and display ads are completely different channels and Google has never been particularly strong in display ads. Google makes so much money by dominating the search advertising market that they pretty much dominated the entire time that they can try and get a foothold in other mediums like display, social, radio, tv, newspaper, and so on. The problem is that Google isn't nearly as good at those things because they don't have their own product to put it on. Without that they don't intimately understand the needs of buyers and they stop investing in those things before they are fully baked. Of course facebook is dominating display advertising because they put pictures next to their ads. Google doesn't do this for product quality reasons. That makes sense. In the end both are going to make gobs of money and dominate their respective markets.