I think Apple continues to push the manufacturing precision of their devices. Some of the bezel gaps and tolerances are impossibly precise and tight. That's a p

I think Apple continues to push the manufacturing precision of their devices. Some of the bezel gaps and tolerances are impossibly precise and tight. That's a positive change on the axis of luxury. There is an orthogonal axis - which is functionalism. You can continue to make products that are both luxurious and functional. See Olivetti (Sottsass), Braun (Rams), Herman Miller, Vitra, USM, etc. I think they are pretty fashionable products if we considered their popularity and some of them are in MoMA as iconic designs. Apple seems to be going negative on the axis of functionlism past few years. What if I told you that you don't need to make something look ugly to make it functional, utilitarian and usable? I think they can make UI very marketable + functional if they hired the right folks. In fact, Apple is going back to skeumorphism (hey, its called neuomorphic UI now). Have you seen the battery icon? This kind of trend chasing without any purpose is my main gripe. Also, the windows 95 comment was sort of tongue-in-cheek to exemplify how bloated modern operating systems have become.