3 ms·
Selling at market price is counterproductive when the product is part of a larger strategy. Selling Xboxes and PlayStations for many hundreds or even thousands
by dharmab 6y ago
Selling at market price is counterproductive when the product is part of a larger strategy.
Selling Xboxes and PlayStations for many hundreds or even thousands of dollars is counterproductive because platform and game developers use the consoles as a loss leader for the much more profitable software and microtransactions. No one wants to buy the new Call of Duty if there are too few console owners to find a match.
Your example of concert tickets is interesting- Kid Rock famously employs counter-scalping methods because he does not enjoy performing for bored rich people in the front row. The front two rows cannot be bought at his shows- they pick "real fans" out of the cheapest seats randomly to come enjoy the best seats.
https://www.npr.org/sections/money/2013/06/27/196277836/kid-rock-takes-on-the-scalpers https://www.npr.org/sections/money/2013/06/27/196277836/kid-...