Posts in our company's page or on our own walls gave us the best clickthrough, and we did a lot of grinding to build up our audience there. Facebook ads did wel

Posts in our company's page or on our own walls gave us the best clickthrough, and we did a lot of grinding to build up our audience there. Facebook ads did well also, we would pay about 30c/click and something like 10% of those turned into sales. Instagram actually didn't do well for us - we got a higher sales capture rate but fewer clicks. We just didn't give the insta account the attention that it deserved (before I left the business, anyway).