Book: Pitch Anything by Oren Klaff Get the audiobook, tone of voice matters. (Root cause of this dysfunction is the principle agent problem, you can't fix it,

Book: Pitch Anything by Oren Klaff Get the audiobook, tone of voice matters. (Root cause of this dysfunction is the principle agent problem, you can't fix it, everyone tries, everyone fails, accept it and get on with the job.)