3 ms·
The marketing for this chip is vague and confusing because the chip does absolutely nothing for you. This chip is not here to protect you from compromised or m
by fefe23 6y ago
The marketing for this chip is vague and confusing because the chip does absolutely nothing for you.
This chip is not here to protect you from compromised or malicious IoT devices, or to protect you from compromised or malicious cloud services.
This chip is here to protect the Microsoft cloud from compromised or malicious IoT devices. They would also like you to believe that the chip improves security in the cloud. In actuality it protects software running on your device from ... you. All this attestation stuff is great for DRM!
That poses a problem for marketing. They have to let it sound like it does something for you when it actually doesn't.
It's no surprise then that the marketing is basically a giant weasel word souffle with some buzzwords sprinkled on top, and a bit of name dropping.
- beagle3 6y agoA while ago (2006? Not sure) I was trying to buy a CD in a Tower Records store in SF, and I found the disk I wanted but it said it was "copy protected". I would have had no problem ripping it with abcde or cdparanoia or something, but refusing to support this, I asked the store employee: "Do you, by any chance, have another copy of this without copy protection?" He looked at me, with complete disbelief, saying "But why wouldn't you want your copy to be protected?" I asked him "Do you know what kind of protection this is?" to which he replied, "yes, it's a copy less likely to break". After this incident, I started asking a lot of people if they are aware of what's special about their "copy protected" disks - and the more technical people knew it was an attempt to restrict copying, but the rest thought it was probably a good thing (it says protection, and its on the label, it must be good, or reasoning as such). It was at that point that I started religiously using RMS style acronyms, like Digital Restriction Management, Copy Restriction, etc. and I recommend everyone does.