I would think this so cool if it were a grassroots project or even a plucky little startup. But seeing a FAANG badge on it makes me fear the ramifications. Pe

I would think this so cool if it were a grassroots project or even a plucky little startup. But seeing a FAANG badge on it makes me fear the ramifications. People will opt-in for convenience, and it'll wind up further entrenching the existing players (which I feel will be bad for users over the long term).