What proportion of users in each category actually wanted the things you listed in your first paragraph though? With the Arm laptop as an example, I'd take a st

What proportion of users in each category actually wanted the things you listed in your first paragraph though? With the Arm laptop as an example, I'd take a stab and guess that less than 10% of laptop users even know what ARM means. Aside from that, I tend to agree on your point that Apple seems to hold greater relative power in trend-setting and I think the achievement is through the power of their brand coupled with strong marketing and relatively good user experience to boot.