I did forget about AWS, which IMO is the one Amazon product that's arguably essential under certain circumstances. But those are usually in the context of an em

I did forget about AWS, which IMO is the one Amazon product that's arguably essential under certain circumstances. But those are usually in the context of an employer, and I generally draw a line between work-use and personal-use. For example, I use no Google products personally but I do have to use them at work. As far as subsidiaries, that's more nuanced, though I do avoid Whole Foods and don't find myself using the others very often. If you're in Texas, Central Market is a perfect alternative to Whole Foods. I have Arlo cameras instead of Ring, which is owned by Netgear (not that home cameras are exactly essential). You're right that IMDB and Twitch don't have great alternatives, though you can get a lot out of both of those without spending any money. I didn't realize they let other companies use their shipping network, which is a more complicated case. Still, even just foregoing the name-brand services sends a signal. And anyway, most of their really egregious practices are around their warehouses (and in turn, the core Amazon retail site).