Google and its users could take a more balanced approach with regard to data. I am not advocating for or against google. However its products are frankly very

Google and its users could take a more balanced approach with regard to data. I am not advocating for or against google. However its products are frankly very good. I wouldn’t mind giving up some of my data to make possible products that improve my productivity. Of course the devil is in the detail (transparency, control, meaningful privacy etc).