Disclaimer: I'm the owner of a small start up based in Asia, some things may not apply to the US. My startup mentor has always told me that to observe the tren

Disclaimer: I'm the owner of a small start up based in Asia, some things may not apply to the US. My startup mentor has always told me that to observe the trend and play to the crowd. In the age of social media, it is extremely risky to go against the accepted narrative in different parts of the world. For example, many large entertainment firms display pro LGBT messages in the States. However, they choose to selectively remove those messages in Asia. It's been established that knowing your audience, their political leanings, so that you can shape your narratives correctly is key. Publicly supporting an incorrect political agenda can often lead to damage to the brand's reputation.