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Google’s Marissa Mayer Checks-in On Latitude, Social And Local
- Cherian_Abraham 15y agoI dont claim to be half as smart as the minds at Google, but I have got to ask. Why wade in after Foursquare and Facebook in to Check-Ins especially when it is fast being phased out, rejected as smartphones gets adopted by the masses? Google can really drive location adoption and awareness if they wanted to. Jumping in to a niche, and that too one that has the broader public shying away from, is that the smart thing to do?
- phlux 15y agoGoogle is an advertising and marketing company. Only. By developing a location aware service they can target you with relevant ads from services in your proximity. The creation of a social networking service would allow this -- though I think its too late for google. What they should do is build the engine that facebook then uses to deliver the ads to their users, then rev-share...
- T_S_ 15y agoIt's too bad if Google really thinks that way. Seems to me the original key to their success was providing incredible value to their users. That got the user's attention and ... eventually ... monetization. In the mobile space, the ways to add "incredible value" to the user are only just being conceived. Sure adding the location data silo to apps is a plus. And it seems the entire planet is fixated on social. But I don't see businesses competing for my business in any significant way inside the same app...yet.
- phlux 15y agoI totally agree with you, look at my post here: http://news.ycombinator.com/item?id=2518927 http://news.ycombinator.com/item?id=2518927