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I did quite a bit of research on that just recently for my startup and here is what we landed on and a super happy with: Pipe all event tracking through Segmen
by rock_hard 6y ago
I did quite a bit of research on that just recently for my startup and here is what we landed on and a super happy with:
Pipe all event tracking through Segment.io including the triggers for transactional emails
Setup Customer.io to listen to the transactional event triggers from Segment.io
Create workflows in customer.io to send follow up, churn and other non transactional emails based on other events coming from segment.io
This makes it super easy for non engineers to change the setup
Customer.io provides email templating, analytics, AB testing and everything else you might need
- anthonys 6y agoWe looked at this exact setup recently but realised you can't suppress the unsubscribe link from any email customer.io sends. You can set a flag so the user can't unsubscribe if you have a legitimate reason (e.g. transactional email) but I'm not a fan of the customer experience here as unsubscribe should mean that, unsubscribe.
- rock_hard 6y agoYeah, we also found their unsubscribe feature set a little disappointing But it will do for while and we will wrap our heads around it when we get there :)