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I have to say, Facebook ads have been spookily relevant to my interests and I click them almost regularly. When I'm on Facebook, I'm just looking to waste time

I have to say, Facebook ads have been spookily relevant to my interests and I click them almost regularly. When I'm on Facebook, I'm just looking to waste time anyway, so an interesting ad might get a click. Google search ads are usually for sites I already knew about and visited.

MenaMena123 15y ago
The majority of people aren't on Facebook to look or click on any ads. Not only Facebook, but any ad at all online. Facebook may target some of your interests, but advertisers want buyers and they just don't get that with Facebook.
rprospero 15y ago
I've had the exact opposite experience. In the past month, I've received Facebook ads for diet pills (I'm skinny), office temp work (I have a job), tequila (I don't drink), DVRs (I don't have cable), and real estate (in a city I don't live in). Granted, a couple of those may be unfair. Facebook doesn't know my weight (though they do have my photo) and they probably wouldn't be able to data mine out that I don't drink. On the other hand, why are they trying to sell me a temp job when they know that I'm currently employed? Basic data mining should tell them that most of my social group doesn't have cable, so why are they trying to sell me a DVR? Plus, Facebook knows that I'm recently single and they couldn't think of anything to do with that? Or was that the tequila? This is why I'm always surprised by the hubbub around facebook advertising. I actually get better targeted ads from the local newspaper. I guess Facebook's future just depends on which one of us is the anomaly.
- phlux 15y ago
  >"Granted, a couple of those may be unfair. Facebook doesn't know my weight (though they do have my photo) and they probably wouldn't be able to data mine out that I don't drink. " You have just identified the next big thing in marketing: Parsing facebook pictures for ACTIVITY and PHYSICALITY of the people in the photos, then directing ads towards them based on the relevant info garnered from their photos. If you have a bunch of pics of you RUNNING, SWIMMING, HIKING, SKIING, SNOWBOARDING etc... you can target that user base to sports ad companies. Fat people get diet pills and other offers...
  - daniel1980fl2 15y ago
    your assumption that fat people are looking for (and willing to buy) diet pills is wrong.

MenaMena123 15y ago

The majority of people aren't on Facebook to look or click on any ads. Not only Facebook, but any ad at all online. Facebook may target some of your interests, but advertisers want buyers and they just don't get that with Facebook.

rprospero 15y ago

I've had the exact opposite experience. In the past month, I've received Facebook ads for diet pills (I'm skinny), office temp work (I have a job), tequila (I don't drink), DVRs (I don't have cable), and real estate (in a city I don't live in). Granted, a couple of those may be unfair. Facebook doesn't know my weight (though they do have my photo) and they probably wouldn't be able to data mine out that I don't drink. On the other hand, why are they trying to sell me a temp job when they know that I'm currently employed? Basic data mining should tell them that most of my social group doesn't have cable, so why are they trying to sell me a DVR? Plus, Facebook knows that I'm recently single and they couldn't think of anything to do with that? Or was that the tequila? This is why I'm always surprised by the hubbub around facebook advertising. I actually get better targeted ads from the local newspaper. I guess Facebook's future just depends on which one of us is the anomaly.

phlux 15y ago
>"Granted, a couple of those may be unfair. Facebook doesn't know my weight (though they do have my photo) and they probably wouldn't be able to data mine out that I don't drink. " You have just identified the next big thing in marketing: Parsing facebook pictures for ACTIVITY and PHYSICALITY of the people in the photos, then directing ads towards them based on the relevant info garnered from their photos. If you have a bunch of pics of you RUNNING, SWIMMING, HIKING, SKIING, SNOWBOARDING etc... you can target that user base to sports ad companies. Fat people get diet pills and other offers...
- daniel1980fl2 15y ago
  your assumption that fat people are looking for (and willing to buy) diet pills is wrong.