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Having worked in ad services for many years (to the point where I really can't stand the words 'brand', 'branding' and 'brand equity') I just think "reputation"
by alexqgb 16y ago
Having worked in ad services for many years (to the point where I really can't stand the words 'brand', 'branding' and 'brand equity') I just think "reputation" instead. Because that's what it is.
- joshkaufman 16y ago"Branding" is an overrated buzzword: http://personalmba.com/branding-overrated-buzzword/ http://personalmba.com/branding-overrated-buzzword/