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It highlights a basic difference. Google is trying to provide ads for services that meet your current task. Facebook is trying to provide ads that appeal to yo
by smackfu 16y ago
It highlights a basic difference. Google is trying to provide ads for services that meet your current task. Facebook is trying to provide ads that appeal to you as a person, using all the information you provide in your profile.
- MenaMena123 16y agoEither way, facebook ads aren't useful. If running a startup no one is running after Facebook ads like they ran after Google in the good days. Google made people money, not just ones with huge budgets. Facebook can bring awareness and that social experience, but do I have to have a huge budget for it to work? More than likely. Like I said no one is chasing Facebook ads.
- enjo 16y agoIntent is all important in this stuff. I can justify spending $5 per CLICK on Google, because about 30% of the time that user really is looking for my service and interested in using it. Facebook lacks that intent, so their CPC is always going to be quite a bit lower. Unless they can monetize intent. Every day there have to be millions of "can someone recommend a <blank>" status updates. That'd be an ad I'd be interested in buying.