5 ms·

Seriously, Facebook users could careless about those ads, with Google your searching for an exact thing and those ads maybe helpful. When on Facebook no one is

Seriously, Facebook users could careless about those ads, with Google your searching for an exact thing and those ads maybe helpful. When on Facebook no one is buying they are about friends. Its like an Ad in a hotmail email, the user is emailing someone not directly looking for anything, search is key. Facebook listen! ok? You need a Facebook Search, then you got that advertising game! :)

deleted 15y ago
[deleted]
smackfu 15y ago
It highlights a basic difference. Google is trying to provide ads for services that meet your current task. Facebook is trying to provide ads that appeal to you as a person, using all the information you provide in your profile.
- MenaMena123 15y ago
  Either way, facebook ads aren't useful. If running a startup no one is running after Facebook ads like they ran after Google in the good days. Google made people money, not just ones with huge budgets. Facebook can bring awareness and that social experience, but do I have to have a huge budget for it to work? More than likely. Like I said no one is chasing Facebook ads.
- enjo 15y ago
  Intent is all important in this stuff. I can justify spending $5 per CLICK on Google, because about 30% of the time that user really is looking for my service and interested in using it. Facebook lacks that intent, so their CPC is always going to be quite a bit lower. Unless they can monetize intent. Every day there have to be millions of "can someone recommend a <blank>" status updates. That'd be an ad I'd be interested in buying.
mrspandex 15y ago
I have to say, Facebook ads have been spookily relevant to my interests and I click them almost regularly. When I'm on Facebook, I'm just looking to waste time anyway, so an interesting ad might get a click. Google search ads are usually for sites I already knew about and visited.
- MenaMena123 15y ago
  The majority of people aren't on Facebook to look or click on any ads. Not only Facebook, but any ad at all online. Facebook may target some of your interests, but advertisers want buyers and they just don't get that with Facebook.
- rprospero 15y ago
  I've had the exact opposite experience. In the past month, I've received Facebook ads for diet pills (I'm skinny), office temp work (I have a job), tequila (I don't drink), DVRs (I don't have cable), and real estate (in a city I don't live in). Granted, a couple of those may be unfair. Facebook doesn't know my weight (though they do have my photo) and they probably wouldn't be able to data mine out that I don't drink. On the other hand, why are they trying to sell me a temp job when they know that I'm currently employed? Basic data mining should tell them that most of my social group doesn't have cable, so why are they trying to sell me a DVR? Plus, Facebook knows that I'm recently single and they couldn't think of anything to do with that? Or was that the tequila? This is why I'm always surprised by the hubbub around facebook advertising. I actually get better targeted ads from the local newspaper. I guess Facebook's future just depends on which one of us is the anomaly.
  - phlux 15y ago
    >"Granted, a couple of those may be unfair. Facebook doesn't know my weight (though they do have my photo) and they probably wouldn't be able to data mine out that I don't drink. " You have just identified the next big thing in marketing: Parsing facebook pictures for ACTIVITY and PHYSICALITY of the people in the photos, then directing ads towards them based on the relevant info garnered from their photos. If you have a bunch of pics of you RUNNING, SWIMMING, HIKING, SKIING, SNOWBOARDING etc... you can target that user base to sports ad companies. Fat people get diet pills and other offers...

deleted 15y ago

[deleted]

smackfu 15y ago

It highlights a basic difference. Google is trying to provide ads for services that meet your current task. Facebook is trying to provide ads that appeal to you as a person, using all the information you provide in your profile.

MenaMena123 15y ago
Either way, facebook ads aren't useful. If running a startup no one is running after Facebook ads like they ran after Google in the good days. Google made people money, not just ones with huge budgets. Facebook can bring awareness and that social experience, but do I have to have a huge budget for it to work? More than likely. Like I said no one is chasing Facebook ads.
enjo 15y ago
Intent is all important in this stuff. I can justify spending $5 per CLICK on Google, because about 30% of the time that user really is looking for my service and interested in using it. Facebook lacks that intent, so their CPC is always going to be quite a bit lower. Unless they can monetize intent. Every day there have to be millions of "can someone recommend a <blank>" status updates. That'd be an ad I'd be interested in buying.

mrspandex 15y ago

I have to say, Facebook ads have been spookily relevant to my interests and I click them almost regularly. When I'm on Facebook, I'm just looking to waste time anyway, so an interesting ad might get a click. Google search ads are usually for sites I already knew about and visited.

MenaMena123 15y ago
The majority of people aren't on Facebook to look or click on any ads. Not only Facebook, but any ad at all online. Facebook may target some of your interests, but advertisers want buyers and they just don't get that with Facebook.
rprospero 15y ago
I've had the exact opposite experience. In the past month, I've received Facebook ads for diet pills (I'm skinny), office temp work (I have a job), tequila (I don't drink), DVRs (I don't have cable), and real estate (in a city I don't live in). Granted, a couple of those may be unfair. Facebook doesn't know my weight (though they do have my photo) and they probably wouldn't be able to data mine out that I don't drink. On the other hand, why are they trying to sell me a temp job when they know that I'm currently employed? Basic data mining should tell them that most of my social group doesn't have cable, so why are they trying to sell me a DVR? Plus, Facebook knows that I'm recently single and they couldn't think of anything to do with that? Or was that the tequila? This is why I'm always surprised by the hubbub around facebook advertising. I actually get better targeted ads from the local newspaper. I guess Facebook's future just depends on which one of us is the anomaly.
- phlux 15y ago
  >"Granted, a couple of those may be unfair. Facebook doesn't know my weight (though they do have my photo) and they probably wouldn't be able to data mine out that I don't drink. " You have just identified the next big thing in marketing: Parsing facebook pictures for ACTIVITY and PHYSICALITY of the people in the photos, then directing ads towards them based on the relevant info garnered from their photos. If you have a bunch of pics of you RUNNING, SWIMMING, HIKING, SKIING, SNOWBOARDING etc... you can target that user base to sports ad companies. Fat people get diet pills and other offers...