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No affiliation but isn't something like Autopilot HQ built for this? Or ActiveCampaign? We've hard-coded our notifications & templates (sending them with Mailg
by curo 6y ago
No affiliation but isn't something like Autopilot HQ built for this? Or ActiveCampaign?
We've hard-coded our notifications & templates (sending them with Mailgun). I'm curious how others have architected systems that go beyond even the user notification. For instance, you may be collecting user events for (a) activity feeds, (b) analytics, (c) notifications. Supposedly a tool like Sentry (expensive) sits at the front and then plugs into (a) PSQL for activity feeds, (b) time-series DB for analytics, (c) and marketing automation tools like Autopilot for notifications.
This is all theoretical and I hope someone chimes in with their brilliantly thought-out architecture on this.
- x0x0 6y agoThat's multiple tools. Sendgrid is primarily a transactional emailer. Autopilot, ActiveCampaign, Hubspot (probably what OP should use), Marketo, etc are marketing emailers. They have tons of automation around event ingestion, drip campaigns, conditional logic to sync events into Salesforce, fine-grained analytics around email campaigns, etc. Sentry is (typically?) error reporting. Hubspot will give you deals if you're a funded startup. Honestly, it's probably the best choice. The value proposition is 1. don't spend eng time on marketing emails. If your company is anything like mine, onboarded senior eng time is basically the scarcest resource we have; 2. enable the marketing person you will eventually hire 3. industry-standard tooling