IIRC, some guys reverse-engineered the application packaging format and the APIs and were happily hacking away at installing their own apps. This awoke Apple an

IIRC, some guys reverse-engineered the application packaging format and the APIs and were happily hacking away at installing their own apps. This awoke Apple and they created the AppStore. Other examples of Apple reversing course would be "No stylus on iDevices", no use of intel chips, no switch back to scissor-type keyboards.