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> Every X copies sold, the price increased: sold 30 at $12, 70 at $19 It's currently at $29. I haven't seen this way of selling content before. It's funny beca
by avian 6y ago
> Every X copies sold, the price increased: sold 30 at $12, 70 at $19
It's currently at $29. I haven't seen this way of selling content before. It's funny because it's kind of backwards of everything else I've seen (as in, pay a premium to be among the first to see it). I can kind of see it work by triggering the sense of urgency and make people click it before having a second thought.
- detaro 6y agolower "early-bird" prices are not that uncommon though?
- avian 6y agoI've only seen early bird prices for physical products or things like tickets. It makes sense to me where there's inherently a limited supply and over time the available number of items for sale falls and hence price gets higher. In content I think it's just the opposite. At the start nobody has it and it makes sense that the price is higher. Then as early birds get it they may share it with others and so it gets more and more available. At least that's my armchair economics thinking. I'm sure the pricing model works for the OP. I just found it interesting.
- detaro 6y agoIn both cases, a strong motivation is to get people to buy now instead of pushing back to later, both so they don't bounce and to get the viral marketing train going as quickly as possible/while you are still in launch promotions.