Same experience, we heard "proprietary chip," and the prototype flew to the dumpster. By the time Apple realised their blunder, the market was already flooded

Same experience, we heard "proprietary chip," and the prototype flew to the dumpster. By the time Apple realised their blunder, the market was already flooded with $10 wifi lightbulbs which used the dumbest protocol around, but, unlike Apple's thing, they simply worked. Google Thread was from the same opera. Google demanded too many ceremonies, but in the end nobody bothered with Google Home because competitors released products faster than Google's lawyers came back from lunch.