> What Cupertino really wants more control. First over the development roadmap and inner working of its silicon. With in-house processors, Apple can drive integ

> What Cupertino really wants more control. First over the development roadmap and inner working of its silicon. With in-house processors, Apple can drive integrated imaging, machine learning, and security features in the direction it wants. This is the real point about control - not about forcing anyone to use the App store which may or may not happen but could have happened with Intel CPUs too - and its about building more capable machines. The speed is in part as a result of that control. And I don't think anyone is being duped.