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Is there evidence that 50% of users use voice search? I know there have been “surveys” done but everyone keeps citing the same one, and who knows how accurate

Is there evidence that 50% of users use voice search? I know there have been “surveys” done but everyone keeps citing the same one, and who knows how accurate that is. And even if 50% of all users use voice search, that doesn’t mean 50% of all queries are voice search. Maybe you only want to use it for very specific use cases like weather, and directions. Personally many websites don’t even have great site search, let alone voice. You should focus on improving that before addressing the 1% of people who would like to use voice search.

voiceux 6y ago
Good question and unfortunately I don't have access to Google's own data, so hard to verify. But you are correct, that the data seems to be at best misleading. The data is in fact from China and already pretty old. https://brodieclark.com/stop-using-comscores-2020-voice-search-stat/ https://brodieclark.com/stop-using-comscores-2020-voice-sear... But anyway, Google says that 20% of the searches (total amount) in their app is in fact done by using voice https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/voice-search-statistics/ https://www.thinkwithgoogle.com/marketing-strategies/app-and... Here's a few other datapoints, too https://voicebot.ai/2019/07/09/new-data-on-voice-assistant-seo-is-a-wake-up-call-for-brands/ https://voicebot.ai/2019/07/09/new-data-on-voice-assistant-s... - 58% of adults have ever used voice search (2019 data) And here some more https://searchengineland.com/how-much-should-we-care-about-voice-search-it-depends-on-our-target-audience-318752 https://searchengineland.com/how-much-should-we-care-about-v... - tech savvy users seem to be somewhat probable to using voice in search at least sometimes. And you are correct that most likely the searches are somewhat specific. If you are doing your philosophy paper, you are less likely to use voice than for example when you are looking for directions to the nearest gas station. Whatever the case may be, it's clear that voice search IS growing with the advent of voice assistants, ubiquitous mobile and better speech recognition.

voiceux 6y ago

Good question and unfortunately I don't have access to Google's own data, so hard to verify. But you are correct, that the data seems to be at best misleading. The data is in fact from China and already pretty old. https://brodieclark.com/stop-using-comscores-2020-voice-search-stat/ https://brodieclark.com/stop-using-comscores-2020-voice-sear... But anyway, Google says that 20% of the searches (total amount) in their app is in fact done by using voice https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/voice-search-statistics/ https://www.thinkwithgoogle.com/marketing-strategies/app-and... Here's a few other datapoints, too https://voicebot.ai/2019/07/09/new-data-on-voice-assistant-seo-is-a-wake-up-call-for-brands/ https://voicebot.ai/2019/07/09/new-data-on-voice-assistant-s... - 58% of adults have ever used voice search (2019 data) And here some more https://searchengineland.com/how-much-should-we-care-about-voice-search-it-depends-on-our-target-audience-318752 https://searchengineland.com/how-much-should-we-care-about-v... - tech savvy users seem to be somewhat probable to using voice in search at least sometimes. And you are correct that most likely the searches are somewhat specific. If you are doing your philosophy paper, you are less likely to use voice than for example when you are looking for directions to the nearest gas station. Whatever the case may be, it's clear that voice search IS growing with the advent of voice assistants, ubiquitous mobile and better speech recognition.