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Today, you are likely more valuable to YouTube watching ads. In the latest earnings call Alphabet CFO made the comment: "both YouTube Music Premium and YouTube
by elephant_burger 6y ago
Today, you are likely more valuable to YouTube watching ads. In the latest earnings call Alphabet CFO made the comment:
"both YouTube Music Premium and YouTube TV do have higher content acquisition costs as a percentage of revenues than YouTube ads and we are early there continuing to build out that subscriber base."
YouTube still pays out the majority of subscription revenue to publishers based on viewership but likely must also pay out more to music creators and labels. This is also not counting the costs of its original content.
Q32020 Alphabet CFO earnings transcript
https://www.fool.com/earnings/call-transcripts/2020/10/30/alphabet-inc-googl-q3-2020-earnings-call-transcrip/ https://www.fool.com/earnings/call-transcripts/2020/10/30/al...