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But effectiveness isn't about the number of clicks you get, but ultimately the value you derive from the impression (and the probability of a click). If advert
by orijing 15y ago
But effectiveness isn't about the number of clicks you get, but ultimately the value you derive from the impression (and the probability of a click).
If advertisers get 30% less out of Facebook ads but it costs 30% less, then the effectiveness is comparable.