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Define a series of heuristics. For example, lets say you have one heuristic that is the number of page views on a particular page, then the number of people wh
by asharp 15y ago
Define a series of heuristics.
For example, lets say you have one heuristic that is the number of page views on a particular page, then the number of people who fill out a particular form, then the number of people who.... (Basically various things that should correlate with sales).
The easy way is to then go through and first off measure the correlation between each heuristic and sales and then define some facsimile for the change in sales through something like the sum for all h(corr(h, s)*delta h) with h being the heuristic and s being sales.
You can then use that as a new test heuristic for A/B testing.
- thenomad 15y agoSadly it's not a "read, register, play around, 30 days run out, pay" kind of deal. The useful events are pretty much - 1) Arrival on page 2) Read down page 3) Click buy button 4) Pay. That's what's doing my head - too few things to measure! I'm debating artificially adding more steps in the chain, but I'm far from certain about that.
- asharp 15y agoYeah, however you know more then that per user. ie. how long the user is on the page, how many pages they view, where they came from (did they come from google/news.yc/etc?) If you're still stuck, send me an email! (You have no email on your profile page, btw)