The new version of this is the customer-centric return policy. Because there's no place to go and see several different products, shoppers just order them all o

The new version of this is the customer-centric return policy. Because there's no place to go and see several different products, shoppers just order them all online, and return the ones they don't want. It's interesting. The online marketplace (Amazon) controls the return policy, but the sellers control the pricing. That's not necessarily a bad thing. Unfortunately, it's distorted (particularly in the case of Amazon) by the proliferation of fake brands. And by fake brands, I do not mean fakes of well-known brands...I mean meaningless brands that do not exist, that attempt to create product differentiation that does not exist. It's turned Amazon into the crap-pile of last resort, for me.