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The time frame doesn't matter too much, there is a fundamental difference between intent based advertising and interruption advertising. CPMs for social networ

• orijing 15y ago
  But effectiveness isn't about the number of clicks you get, but ultimately the value you derive from the impression (and the probability of a click). If advertisers get 30% less out of Facebook ads but it costs 30% less, then the effectiveness is comparable.
  • il 15y ago
    It's comparable for the advertiser, but it's not good for Facebook. Their inability to get higher CPMs for their traffic is a big problem for them.
    • orijing 15y ago
      OK, I see what you mean. I was speaking from the perspective of the advertiser.
• alain94040 15y ago
  You have been brainwashed by Google AdWords for too long, which is normal, since it had been the only game in town for 10 years. Facebook ads work (http://blog.fairsoftware.net/2011/04/01/sell-your-google-stock-like-right-now-adwords-data/ http://blog.fairsoftware.net/2011/04/01/sell-your-google-sto...). Yes, intent-based advertising converts better. But that's irrelevent. In Google's limited view of the world, life starts when the customer is looking for your product. As an advertiser on Facebook, I can raise awareness for my product first, then convert those people who are interested. So when you look at CPC or CPM on Facebook, keep in mind that you derive two values from your ads: awareness and intent. Google only does intent, so their CPC numbers look "better" but it's a misperception.