I don't think the "blocking" approach will work, no matter if it is at browser extension or vpn/dns level. I'm thinking of a model where website/service owners

I don't think the "blocking" approach will work, no matter if it is at browser extension or vpn/dns level. I'm thinking of a model where website/service owners would enroll to a "program" where they would turn off all the ads for the program members seamlessly.