Netflix content contracts are typically fixed-fee ones (source: https://ir.netflix.net/ir-overview/top-investor-questions/default.aspx https://ir.netflix.net/ir

Netflix content contracts are typically fixed-fee ones (source: https://ir.netflix.net/ir-overview/top-investor-questions/default.aspx https://ir.netflix.net/ir-overview/top-investor-questions/de... section "How do you account for streaming content licensing?"). The providers of course generally want more money the more popular a title is (though Netflix does not usually disclose viewership numbers so they may have to rely on Nielsen etc.).