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Am I more valuable to YouTube as a Premium subscriber at £12/month or not subscribing and watching ads?
by wayanon 6y ago
Am I more valuable to YouTube as a Premium subscriber at £12/month or not subscribing and watching ads?
- ThatPlayer 6y agoPremium subscriber. According to this article at least, 1% of users are subscribers and make up 10% of their revenue. I believe a lot of content creators have said similar.
- colinmhayes 6y agoArticle said average ad/user is $8 a year. Even if you're a target user who commands high ad rates you're almost definitely more valuable as a subscriber.
- elephant_burger 6y agoToday, you are likely more valuable to YouTube watching ads. In the latest earnings call Alphabet CFO made the comment: "both YouTube Music Premium and YouTube TV do have higher content acquisition costs as a percentage of revenues than YouTube ads and we are early there continuing to build out that subscriber base." YouTube still pays out the majority of subscription revenue to publishers based on viewership but likely must also pay out more to music creators and labels. This is also not counting the costs of its original content. Q32020 Alphabet CFO earnings transcript https://www.fool.com/earnings/call-transcripts/2020/10/30/alphabet-inc-googl-q3-2020-earnings-call-transcrip/ https://www.fool.com/earnings/call-transcripts/2020/10/30/al...