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The article actually kind of addressed this with the shades, and I think that's what a lot of non-designers miss; having several shades of the same color adds a
by gregoryjjb 6y ago
The article actually kind of addressed this with the shades, and I think that's what a lot of non-designers miss; having several shades of the same color adds a lot of variety without looking cluttered ("feels like few" as you said).
- enriquto 6y agoBut I don't understand the point of the shades, then. Why not go for the real thing? Why not use the exact same color, and it will not only "feel like few"? What's the actual advantage of using different shades (besides making the work of the web designer seem more difficult).
- gregoryjjb 6y agoIt lets you display more granular information. You can have light blue buttons with dark blue text, as well as solid blue buttons, to convey "primary" and "secondary" CTAs for instance. You could try to display the same amount of info in less color, or even black and white (maybe outlined buttons, bold/regular fonts in the text), but color variation looks "good" to the majority of eyeballs.