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ChainReaction owns the bike brands Vitus and Nukeproof, so they're able to purchase whole groupsets from shimano at OEM pricing which is a massive discount over
by notatoad 6y ago
ChainReaction owns the bike brands Vitus and Nukeproof, so they're able to purchase whole groupsets from shimano at OEM pricing which is a massive discount over retail price.
It's not the US market that is getting shafted by shimano, it's the entire retail components market. I've even seen groupsets in boxes on the shelf at bike shops, priced higher than bikes on the showroom floor with that same groupset installed.
And somehow the bike retailers get furious at their own customers for seeking out the lower-priced options, instead of being furious with shimano for ripping them off.
- trentnix 6y agoI assure you, there is plenty of outrage directed at Shimano, over many years. And little has changed. Any retailer that is furious at their customers is misdirecting their anger, for sure. The customer would be a fool not to seek the lower-priced option.
- skeeter2020 6y ago>> able to purchase whole groupsets from shimano at OEM pricing which is a massive discount over retail price. This is false (unfortunately); while CR/Wiggle does sell their own bikes with Shimano builds this is no different than any other bike manufacturer, yet the trek or specialized at your LBS is still significantly more. You cannot purchase any Shimano parts at Chain Reaction.
- notatoad 6y ago>You cannot purchase any Shimano parts at Chain Reaction. this is a relatively recent development, you could last year. i'm not sure if they've clamped down globally or just stopped shipping to north america. >this is no different than any other bike manufacturer it's different in that CR is a retailer as well as a manufacturer. I assure you that even if the situation has changed recently, they definitely were selling off their OEM parts. it wasn't some sneaky thing, they were literally advertising what they were doing.