I think this might not be a solvable problem. If you have a brick and mortar store, you're going to have to use it to drive value in ways that an online busines

I think this might not be a solvable problem. If you have a brick and mortar store, you're going to have to use it to drive value in ways that an online business can't. If your business model doesn't really support your expenses, it's a problem for your business model, not for anything else. Other stores solve this problem by using the brick and mortar locations as warehouses that can ship as fast or faster than amazon at a competitive price. This also enables same day pickup at a lot of stores, which amazon struggles to do. Stores that don't have the volume or margins (like guitar center) to support the physical locations are in for some hard times.