I started to feel bad (for making fun of someone who might be having mental problems) but then I realized that being CEO of Soylent is consistent with my mental

I started to feel bad (for making fun of someone who might be having mental problems) but then I realized that being CEO of Soylent is consistent with my mental model of him as a brilliant performance artist/comedian. (If he breaks character now he could be liable for some lawsuits, I imagine, so we may never know.)