Amazing. Great site. So many awesome models. Why are Lego models so compelling? Often times as compelling or more than other scale models. Trains, doll houses,

Amazing. Great site. So many awesome models. Why are Lego models so compelling? Often times as compelling or more than other scale models. Trains, doll houses, architectural models, recreations, etc. Much younger me worked for a toy startup, a modular terrain and architecture system for scale model trains. The boss man collected toys, which we'd play test and learn from. Nothing was as compelling as Legos. Play value wise, Rokenbok was the only competitor, but its construction system sucks. Our own toy system was "neat", like a less cool Christmas train display in the store window. -- I was trying to do the software. Think MineCraft meets LegoCAD. I failed, of course. I'm still clueless how MineCraft succeeded where so many others have failed. Just build everything with cubes (voxels). I would have never thought of that. My personal "worse is better" war story. We also wanted something like rebrickable.com. Allow customers to share designs, play around inside each other's worlds. And then let customers buy those parts as custom sets.