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This device, and the non-Touch Bar "MacBook Escape" before it, succeed or fail based on what you think "Pro" means. John Gruber thinks when Apple says "Pro" the
by crb 6y ago
This device, and the non-Touch Bar "MacBook Escape" before it, succeed or fail based on what you think "Pro" means. John Gruber thinks when Apple says "Pro" they mean "deluxe" or "nicer". (See https://daringfireball.net/2015/11/the_ipad_pro https://daringfireball.net/2015/11/the_ipad_pro for example.)
You can argue that this could have been avoided by calling this particular device the MacBook. But that might have made people think it was the default choice, where Apple probably expects you to start with the Air.
Naming is hard.
- alisonkisk 6y agoApple trashed the "Macbook" reputation with the previous generation of intentionally crippled 1-port (including charging!) machines. Now they are stuck with a 13" pro that stopped being Pro.
- tehwebguy 6y agoThe single port MacBook is my favorite computer to date! It’s not for everyone, including you obviously, but I’m not sure what reputation would have to do with that. Just different computers with different purposes.
- jamil7 6y agoI guess a lot of it has to do with aspirational marketing. It's the same with DSLRs or sporty versions of cars. If you would benefit from more available peripherals and monitors, a bigger screen and more memory (pretty much most professional computer people I can think of would benefit from these) then this likely isn't the machine for you.
- mikelward 6y ago"MacBook Plus"? "MacBook Premium"?
- kurko 6y agoMacbook and Macbook Fan.