"Write what you believe, not what sells." Godin doesn't do this at all. His books are filled with vapor and words that don't need to be coined. The most frust

"Write what you believe, not what sells." Godin doesn't do this at all. His books are filled with vapor and words that don't need to be coined. The most frustrating part about Godin is this: even though 90-95% of his posts are either mediocre or trash, the remaining 5-10% are gold.