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The other problem with the desirability standard is that iOS and Android in the survey are pretty much even (30% and 31%). http://blog.nielsen.com/nielsenwire/
by huxley 16y ago
The other problem with the desirability standard is that iOS and Android in the survey are pretty much even (30% and 31%).
http://blog.nielsen.com/nielsenwire/online_mobile/u-s-smartphone-market-whos-the-most-wanted/ http://blog.nielsen.com/nielsenwire/online_mobile/u-s-smartp...
If you look at their other graphs, however, they show that "recent acquirers" have favoured Android (50% bought an Android versus 25% who bought an iPhone).
I particularly like how they handwave the discrepancy between desirability and reported purchases by saying "Those dynamics are already translating into sales."
If one assumes their numbers are accurate, they point to other factors besides "desirability" behind the purchase of a smartphone.
- cube13 16y ago>If one assumes their numbers are accurate, they point to other factors besides "desirability" behind the purchase of a smartphone. This survey was(presumably) from October/November 2010 to March/April 2011. There was a major Android release, and new phones during that time. The iPhone 4 was released in June 2010, so it's no surprise that sales were lower at that time, especially considering the early upgrade discounts AT&T gave out at launch. While the Verizon iPhone release certainly is in those numbers, I'm pretty sure the holiday push outpaced it by quite a bit. The real question is whether or not that kind of growth is sustainable. I personally don't believe that it is, and that we're just seeing Android get it's initial chunk of the market, after which it will settle down to more reasonable growth.