It wasn't a real study, it was some sort of survey done by The Nielsen Company (the ones who measure TV viewership): http://blog.nielsen.com/nielsenwire/online

It wasn't a real study, it was some sort of survey done by The Nielsen Company (the ones who measure TV viewership): http://blog.nielsen.com/nielsenwire/online_mobile/u-s-smartphone-market-whos-the-most-wanted/ http://blog.nielsen.com/nielsenwire/online_mobile/u-s-smartp... It doesn't describe the selection method, the numbers of interviewees or even the margin of error. And the "desirability difference" is 1%.