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This is true in general, but in this specific case looking at the biggest online marketplaces (e.g. amazon, aliexpress, ...) they come from completely different
by hrktb 6y ago
This is true in general, but in this specific case looking at the biggest online marketplaces (e.g. amazon, aliexpress, ...) they come from completely different places and have converged to the same kind of conclusion.
There might be other paradigms looming out there, but the current situation is not just people lazily relying on A/B testing.
- julianlam 6y agoThe same kind of conclusion? Amazon and AliExpress have wildly different design philosophies. One has pointless, hard to use coupons and mini games, and the other is Amazon. I use AliExpress _in spite of_ their UI, not because of it.
- hrktb 6y agoAren’t both at the same level ? Amazon is horrible in many many ways. You’d think a bookstore would have a good way to show books of the same series in order, and make it easy to find any specific issue. Or help you follow random authors, and not just some handpicked ones, or notify you of a new book coming out in the future. All of these use cases are mildly (wildly) broken and it was the core of their business for a long time. When I say they are similar, I’m thinking mostly about how they’re ignoring “pretty” and “logical” design trends and stick to very basic while chaotic page designs.
- dibujaron 6y agoThey say that Bezos has strong opinions on how Amazon's UI looks and intervenes to stop them changing it, even though it's bad.
- Bayart 6y agoAmazon has idiosyncracies, but Aliexpress is outright trash. It's the worst of the West-facing Chinese ecommerce sites (with the worst support too).