This misses that some pre-internet content looked different in Asia as well. You can see the high column count and small adverts with fancy text graphics on thi

This misses that some pre-internet content looked different in Asia as well. You can see the high column count and small adverts with fancy text graphics on things like newspapers. What's optimum has a lot to do with what people are already used to. No newspaper reader is going to be confused by a news website with the same layout as the print edition.