You have to understand, Japan is an individualist country, unlike collectivist American culture. For example, in the US, there are large hospitals, because we e

You have to understand, Japan is an individualist country, unlike collectivist American culture. For example, in the US, there are large hospitals, because we expect to be treated together, but Japan has small clinics due to its individualism. Similarly, in the US, we build large highways for everyone with street signs and house addresses, but in individualist Japan, you have to navigate the subway alone through neighborhoods with no street names. Finally, the article shows that US websites are aimed at a collective culture, but Japan aims small websites geared towards ease of creation: collective readership be damned.