Does Google have a choice, though? The crux of the problem is who gets to capture the value. Conventional companies don't let employees capture value, so employ

Does Google have a choice, though? The crux of the problem is who gets to capture the value. Conventional companies don't let employees capture value, so employees rationally act like employees and not like business owners. This is why Zoom's founder left Cisco. This is why the GCP's "most important person" will rationally jump ship shortly before the tough conversation about revenue targets.