Yes, the key is to at least be aware of it. I bet there is a non-insignificant amount of existing endpoints out there that could easily be improved a large per

Yes, the key is to at least be aware of it. I bet there is a non-insignificant amount of existing endpoints out there that could easily be improved a large percent if someone actually took the time to profile it. Just from the shifting codebase, build up of complexity, “legacy code”, etc. that no one is probably looking at. If there was, for example, easy to use developer tooling that automatically identified bottlenecks, the opportunity cost scale could tip towards optimization vs having to pay for and manage more servers. But the opportunity cost insight is great; optimization only wins if the cost to optimize is low and the amount that gets optimized is high.