The population growth of the industry is much faster than diffusion rate of best practices. People become attached to initial ideas, resist any change, regardl

The population growth of the industry is much faster than diffusion rate of best practices. People become attached to initial ideas, resist any change, regardless of relative merits. Everett Roger's The Diffusion of Innovation [1962], marketing's seminal textbook, explains all. Everything since is rehash (at best) or worse than wrong. https://wikipedia.org/wiki/Diffusion_of_innovations https://wikipedia.org/wiki/Diffusion_of_innovations