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It's an online dollar store, meant to give the experience of consumerism to poor people, who otherwise wouldn't have enough money to participate.
by jbob2000 6y ago
It's an online dollar store, meant to give the experience of consumerism to poor people, who otherwise wouldn't have enough money to participate.
- hakfoo 6y agoIn principle, there's nothing wrong with the online dollar store concept. It's not even a "poor people" thing, it's remembering there are products that make sense to buy at the dollar store, and ones that don't. There are a billion product categories where an unbranded direct-from-manufacturer product is entirely adequate. I don't need to pay for a premium name brand on a basic phone case, Arduino clone, USB 2.0 cable, or a replacement part for a toy. You can lean into that. With sites like Aliexpress and Banggood, I know more or less what I'm going to get, and generally the products meet expectations, so I'm a happy return customer. Wish starts out in much worse territory. They overpromised and underdelivered for long enough that they've become a meme, an anti-brand. I suspect they've been able to show appealing numbers just by burning through the suckers who will try any too-good-to-be-true offer once, but eventually you run out of those customers and have to pivot towards building a repeat customer base. How do you do that? Maybe aggressively culling products with poor customer feedback, strong guarantees, and reined in advertising designed to prevnent disappointment.