Because it will spark change. Right now an unknown number of companies track and accumulate an unknown amount of data about everyone online for unknown reasons

Because it will spark change. Right now an unknown number of companies track and accumulate an unknown amount of data about everyone online for unknown reasons, and in an effort to stave off government regulation they make noises about how they're self-regulating and we should all just trust them. There is no world in which Facebook should be able give random app developers your phone number and address, in addition to your real name, just so you can manage a virtual farm. There is absolutely no fucking world in which companies should be able to determine that same information based on your browsing habits without you even knowing. And it will never, ever, ever, ever be a good idea to let the information mongers decide what is or is not "okay".